our mission

Elm Street Technology: An Origin Story

Launched from a modest office on Elm Street in Greensborough, NC, Elm Street Technology started with a dream: help people tap into the prosperity of the present and hope for the future through the sacred institution of home-ownership by providing real estate professionals with the tools they need to better serve their communities.

The size and scope of this task was, in a word, overwhelming. But, not without inspiration. Every day, the founders of Elm Street Technology would sit and look out their office windows at Woolworth's, the site of the famous 1960 sit-ins that were instrumental in catalyzing the civil rights movement in America. Now the home of the International Civil Rights Center & Museum, the sit-ins at Woolworth's were a living example of the power of unified vision in pursuit of bettering lives, community, and opportunity.

Elm Street Technology: From Then to Now

From our modest roots in North Carolina has grown a diverse, thoughtful, and innovative company that serves clients across the United States and Canada. We serve tens of thousands of real estate professionals, brokers, mortgage and lending professionals, MLS & Associations, and other organizations who, like us, are dedicated to creating tools that make buying and selling real estate a better experience for everyone involved.

We are honored to have the opportunity to, every day, provide our customers with tools they need to create lifelong relationships with their clients. We do our best to live our core values, and to recognize that our work doesn't just impact the real estate professionals we serve, it impacts the communities they're a part of.